Bernie Borges is no stranger to the world of Social Business, though lately he’s found much more success in just calling it Digital Strategy. We discuss whether or not it matters if people call it Social Business, Digital Strategy or anything else so long as they move things along in the right direction.
With so many people focused on one particular aspect of Social Media (such as marketing or sales), it’s refreshing to have a conversation about the big picture: Social Business. Bernie not only defines it, but puts it in context.
If you’ve been listening for a while and still don’t quite “get” social business, this is the episode to listen to.
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